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Small businesses are often described as the backbone of the economy, and for good reason. According to the U.S. Chamber of Commerce, small businesses employ nearly half of the American workforce and represent 43.5 percent of America’s GDP. The SBA Office of Advocacy also reported that the number of small businesses in the U.S. now exceeds 36 million, showing just how significant this segment is to the overall economy. But while small businesses carry so much of the economy f

Marketing has existed in one form or another since ancient times; however, marketing, as we know it, started in the mid-1800s as mass production and moving from regional to national reach capabilities emerged. For the last 200 years or so, brands have tried to make an emotional connection with their target audience. College courses like Consumer Behavior (which was one of my favorites) analyze the psychology behind decision-making, exploring social influences and emotional